ChopFin is a new, clean alternative to the fast-casual market, providing a modern atmosphere, dynamic menu, the freshest ingredients, and stellar customer service. They tapped Practice to create an identity that encapsulated those ethos, but also in a more practical manner, conveyed visually what their products are - sushi burritos and poke bowls. Before arriving at a final mark, we did a deep dive on researching the target audiences they were hoping to hook, which ultimately helped us navigate design choices throughout the process. Once the mark was finalized, we applied it to their marketing stack and printed pieces, and tacked on some art direction around their photography and social media posts to carry the brand through on their maiden voyage.

chopfin.com