Ivy Experience is a college admission services company that prepares students for their collegiate futures by offering test preparation services, tutoring and admissions and essay consulting. With over 25 experienced tutors on staff, they are available to students and their families both nationally, and virtually.
Ivy Experience challenged us with the task of rebranding them in a way that creates separation from their competition which often conveys heavy on the technical side of standardized exams and application rigidness. With much care being given to the visual identity, Ivy’s new storytelling is clear, refreshingly real, caring, humanized and captures Ivy’s devotion to the success of its students. Messaging centers around empowerment, accessibility, and academic excellence. The overall experience of the website mirrors Ivy’s modern and easy-to-understand approach to higher education. Implementing clear interactions with clean design elements, we gave it “the old college try” and created a website that speaks directly to Ivy’s audience, that converts and continues to grow their business.